GeoCentral had a long and storied history as one of the leading premier crystals and earth-based goods suppliers in the country. In 2019, they wanted to develop a direct-to-consumer brand that possessed the same desire and passion to bring high-quality, unique items to the general public.
We worked with Shoppe Geo to develop an identity that would relate to their parent company but be able to stand on its own. With the intention of conveying a refined yet approachable message, we developed a unique wordmark that wouldn’t detract from the products themselves. Following the launch of their new B2B wholesale website, we implemented much of the same functionality to give them an easy to maintain integration with their inventory management system.