VendorInsight | Technology | 2020

Pioneering vendor management.

New, secure, digital experience that better represented the personality of an innovative vendor management software provider.

Creative Direction | Brand Development | Information Architecture | Content Optimization | Search Engine Optimization | Wireframes | Web Design | Web Development | Graphic Design

Challenge:

With a new website redesign and rebuild, VendorInsight not only wanted to develop a more concrete look and feel for their brand, they also wanted to be sure we were adhering to best development practices to ensure optimal site security and performance.

Strategy:

We helped VendorInsight communicate their services and values throughout the site and its development.  Through new branded elements, a complete evaluation of content, and quality development, we provided a digital experience that adequately represented them.

Brand Development:

VendorInsight saw themselves as a thought leader in the vendor management space. Their previous site was a one page brochure site and, in order to provide the tools to assume this thought leader role, we needed to further develop their brand both in terms of visuals and messaging. We provided design and marketing services to allow VendorInsight to better promote their services and develop targeting content.

Web Development:

As a software provider, security and performance, we’re at the top of VendorInsight’s list. To ensure we’re getting the best results possible on those two fonts, we built a specialized team and brought on a local developer to oversee development to oversee development and ensure the site was as secure and fast as possible. We also worked with their hosting provider to further optimize performance.

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